Strategic Financial Advisory & CFO Services

Running a business requires more than day-to-day management. To achieve sustainable success, you need financial visibility, actionable insights, and a clear strategy for growth. At In the Arena, we provide advanced CFO and financial advisory services that empower Salt Lake City businesses to optimize operations, maximize profitability, and plan for long-term stability.

Strategic Financial Advisory & CFO Services

Gain Clarity, Improve Profitability, and Plan for the Future

We specialize in strategic consulting and fractional CFO services designed to help your business thrive:


Monthly Reporting, Budget Planning & Strategic Forecasting
Ensure long-term growth with accurate monthly financial reports, proactive budget planning, and forecasting strategies that prepare your business for future challenges and opportunities.
Cash Flow Forecasting & Optimization
Manage your revenue cycles with precision. We help identify cash flow gaps, improve collections, and create strategies to optimize available capital.
Profitability Reviews by Location, Provider, Service, or Asset
Break down profitability across every area of your business to identify strengths and uncover areas for improvement.
KPI Measurements in Real Time
We track the key performance indicators that matter most to your business, providing real-time data that tells you what you need to know—when you need to know it.
Expansion & Capital Planning
Position your business for growth with smart strategies for expansion, capital allocation, and long-term investments.
Vendor & Expense Optimization
Cut unnecessary costs, improve vendor contracts, and keep more money in your business without sacrificing quality or efficiency.
Pre-Sell Preparation & Financial Review
Thinking about selling your business? We provide pre-sale evaluations and financial reviews to maximize your sale price and attract strong buyers.
Advisory Support
Get the expert guidance you need for high-level decision-making, whether you’re navigating challenges, planning growth, or pursuing new opportunities.

Revenue and Profit Optimization

Identify opportunities to increase income streams and control costs to improve profitability before listing.

Customer Contracts Review

Evaluate how contracts influence your business valuation and how to structure them for buyer appeal.

Asset and Depreciation Accuracy

Review fixed assets and depreciation schedules to ensure your books reflect true value. Review accounts receivable accuracy and implement strategies to collect outstanding payments and improve cash flow ahead of the sale.

Risk and Liability Review

Identify and resolve potential red flags that could delay or devalue your sale.

Financial Statement Readiness

Ensure your accounting records are clean, credible, and fully transparent to withstand due diligence scrutiny.

Take control of your business finances with advanced advisory and CFO services from In the Arena. Call (801) 738-8355 today to schedule your free consultation and discover how we can help you achieve long-term growth and financial peace of mind.