Launch Your Business Into the Financial Arena

Meet with an executive based in the Salt Lake City, Utah, Davis counties & surrounding areas

Financial Management Makes a Difference

Utilize our CFO services in the Salt Lake City, Utah, Davis counties & surrounding areas

With proper financial management, you can grow and develop your business. In the Arena serves businesses throughout the Salt Lake City, Utah, Davis counties and surrounding areas. Our extensive CFO services cover every aspect of business financials.

Our experienced consultants work with businesses in the private sectors. These include:

Construction and Trades

Manufacturing and Industrial Operations

Professional Services and Growth Practices

You'll have the guidance you need for your business with our CFO services. Set up a free 30-minute consultation with one of our executives today.

Budgeting & Forecasting

Manufacturing & Cost Accounting

Profitability & Efficiency Improvement

Financial Analyst & Consulting

Your business can grow with our guidance. Our services include:

How can our consultants assist you?

Profitability and Cash Flow Clarity

Part-time CFO support

Insurance and Self Pay Revenue Optimization

Financial Visibility and Metrics

Vendor and Cost Management

Growth Planning

Our consultants have experience working with all levels of business, including executive financial management. Discuss your business with one of our business consultants today.

Organize Your Business Financials

Take advantage of our CFO services

Learn more about our consultants

Ready to grow your business?

You can have greater control over your finances with assistance from our business consultants.


We have over 75 years of experience serving more than 18 industries

Provide strategic planning services for everything from startups to large businesses

Offer cost-effective, efficient business counseling services to meet the various needs of our clients


We take a no-nonsense approach to effectively serve businesses throughout the Salt Lake City, Utah, Davis counties & surrounding areas. You can take advantage of our flexible hours to meet your scheduling needs, and we are able to travel or meet with you remotely. Our consultants provide the support, business knowledge and objectivity you need to reach the growth and success you always dreamed of!

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Fighting for your business

Our founder chose the name In the Arena to represent the ethos of our business. She found motivation in a quote from President Theodore Roosevelt that discusses a leader standing in the middle of a struggle, facing hurdles and obstacles to overcome while bystanders offer advice and guidance, but they are not in the struggle fighting the never ending issues. Roosevelt delivered this speech in Paris in April of 1910 during a difficult time in his presidency.

Theodore Roosevelt, Speech at the Sorbonne, Paris, April 23, 1910

"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man or woman who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself or herself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he or she fails, at least fails while daring greatly, so that his or her place shall never be with those cold and timid souls who neither know victory nor defeat."